Ok, it kind of is, but one of the things you've probably noticed about twitter is the huge volume of less than inspiring content it's users generate on a daily basis. As we scan our home pages we'll probably ignore a certain percentage of it but it's worth reflecting on why that is and what are the key features of the content we like and feel we want to engage with. What we'll find is that really engaging content talks to our common purpose or holds a possible solution to the problems we are facing.
That's why firstly, when it comes to how we engage with Twitter, we need to know what we are about and secondly know who we are speaking to and what's important to them. Without that knowledge we won't have much purpose and our content is likely to be ignored. So, here's something to help, some practical things you can do right now to add power and leverage to your twitter experience: 1. Write Down Your Purpose You may have done this before, even if you have, do it again to refine it. Many business owners have never done this kind of exercise before but it's really important. If you don't know it, your customers won't either and your direction will become unclear. Bear in mind this process may take some time and involve some soul searching and deep thinking. Why does you company exist? What do you exist for? What is it you represent? What is your aspiration? You may have done this before, even if you have, do it again to refine it. Many business owners have never done this kind of exercise before but it's really important. If you don't know it, your customers won't either and your direction will become unclear. Bear in mind this process may take some time and involve some soul searching and deep thinking. 2. Identify Who Your Customers Are Who is it you are talking to and what is important to them? In order to market yourself you need to know who you are talking to. What is it your customers care about? What problems do they have that you are the solution to? Knowing who they are and what they aspire to is important as it means you can speak directly or indirectly to their needs and wishes. Once you've nailed these two things, you've basically got a blueprint for all your Twitter (and marketing) activity.
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AuthorMatthew Rochford Archives
December 2015
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