Autumn is a great time to organise, clean up and get clear on your twitter strategy. It's a time of obvious change before the increase of activity comes in the lead up to Christmas. Here's a list of 6 things you can do to refine your twitter activity right now:
1. Refresh You Profile
Add a new, fresh image for your profile pic and header image. Use a really beautiful background image too. Add new energy to your description (by re-writing it!) and add relevant #s to increase your visibility for searches.
1. Do Some Following/Followers Management
It's a good idea to use a third party app to see who has un-followed you and to unfollow them if you no longer see their content as relevant. Also make sure you block any spam accounts!
As well as giving you a better following to follower ratio this kind of management will help ensure that only content important to your brand will appear in your home feed.
Note: whatever you do, don't tweet about un-followers - most unprofessional!
2. Get Into Your Lists
Lists, if used well, add more organisation and refinement to your twitter experience. Lists allow you to have focussed content at your fingertips and can also build rapport and help position yourself as good source of informative, niche information.
3. Get Seasonal
Autumn is amazing for obvious reasons: the colours looks great; the comfort food is tempting and people start switching their attention to different things. Exploiting the seasonal to the max is bound to get more RT's and build more empathy and engagement for your brand. Start creating beautiful tweets, with images that really trigger the imagination.
4. Get Selling
From a purchasing perspective the Autumn is when people love to get into hobbies and sign up for educational products. They also start thinking about Christmas. Whilst you don't want to jump the gun, it's a great time to get a clear sales strategy in place for November and December and prime your audience early for festive purchases.
5. Use Your Branding Elegantly
Many use images with their tweets, but how many use great branded graphics? Even images with your domain at the bottom can help drive hits and get people interested in what you do. It's worth using a package like Pagemodo or similar. These desktop apps enable you to create branded graphics very easily and usually come with an awesome amount of high quality stock images. Alternatively get your graphic designer to create a series of images that will position your brand perfectly.
To summarise, this time of year is key and in the calm before the storm it's important to prepare for the weeks and months ahead. Some work now will make life easier later on and mean a much higher chance of success.